TWIZZLERS TWISTED
SILVER AWARD | Graphis New Talent Annual 2023
PUBLISHED | Ads of the World 2022
Client: Twizzlers
Insight: Twizzlers is a candy that is always picked last. (20% of 18+ choose licorice)
Big Idea: If Twizzlers are your favorite candy, you might be a little bit twisted.
OUTDOOR
Broadway with a Twist:
Twizzlers proves that any story is messed up if you look at it deeply enough. Broadway shows that are seemingly innocent have been revealed to be twisted at heart.
EXPERIENTIAL
Cards Against Humanity:
Instead of “A Party Game for Horrible People”, Cards Against Humanity Twizzlers Edition is for twisted people and features new twisted prompts and responses.
Players select a white card as a prompt and all contribute a black response card as an answer.
Twizzlers Twisted Tea:
With the new Twizzlers Twisted Tea, even the way you sip will be twisted. The cans open on the side and feature 3 new flavors named after the most twisted of people.
DIGITAL
Hinge:
Twizzlers would be the first to created a sponsored prompt on Hinge. Not just any prompt, a twisted prompt. Then, the twisted answer is added to their profile.
Candy Crush:
Twizzlers twists Candy Crush completely upside down. The screen glitches when entering the app and inside levels candies move to the top of the screen instead of the bottom. An alternative in-level surprise is the dark storm which makes only certain parts of the board visible at a time, adding to difficulties.
